Jennifer Muldowney · The Glam Reaper
Exploring culture, ritual, and the future of memorials across Europe
A live, on-the-ground journey through funeral traditions, innovation & evolving family expectations
What
Over the coming weeks, I'll be traveling across Europe attending leading funeral conferences, meeting with professionals, and exploring how different cultures approach death, grief, and remembrance.
This is part research, part storytelling, and part building something much bigger.
Because families are changing. Expectations are shifting. And how we honor life in death is evolving right along with it.
All shared in real time across social media, with deeper storytelling to follow through podcast and long-form content.
Throughout the journey, I'll be documenting:
- Cultural funeral and memorial traditions
- Shifts in consumer expectations
- Personalization and hospitality in deathcare
- Emerging trends and innovations
- Conversations with professionals across the industry
Where
Along the way: conversations, site visits, cultural experiences,
and real insight from the people shaping this work every day.
Who
For brands and businesses who want to be part of the journey
- Sponsored content and storytelling
- Product or service collaborations
- Hotel, travel, or experience partnerships
- Visibility across social, podcast, and future media
For funeral professionals, venues, and innovators
- On-camera interviews
- Behind-the-scenes access
- Case studies and storytelling opportunities
Know someone I should meet? Have a space, story, or experience worth sharing?
I'm always open to meaningful introductions.
Why
This project will be equal parts professional insight, real human experience, culture and fun. It speaks to those within the funeral industry — and those outside of it — who are rethinking what a meaningful farewell looks like.
About
Muldowney
The Glam Reaper
Jennifer Muldowney is an award-winning funeral and memorial planner, celebrant, speaker, author, and founder of Muldowney Memorials.
Known as The Glam Reaper, her work blends funeral service with hospitality, storytelling, and intentional design — creating modern, personalized memorial experiences for families across the U.S. and Ireland.
Let's Connect
If you'd like to collaborate, partner, or simply explore — a 30-minute session is the place to start.
Book 30-Minute ExplorationOr introduce yourself if our paths cross along the way.
Stay close to the trip as it unfolds — in real time.